Define audiences on real attributes
Industry, size, geography, technology, web presence, reputation, and financing activity.
LeadX for Marketing, Lead Generation, and GTM Teams
B2B lead generation data you can segment and deliver.
Turn firmographics, web presence, reputation data, and financing activity into audience segments — then deliver them as lists, CRM records, or an API feed into your campaign stack.
A segment is only as good as the attributes underneath it.
Marketing teams need to slice a market by more than industry and headcount. LeadX exposes web and technology signals, review and BBB reputation, geography, and public financing activity as filters, so a campaign audience can be defined by behaviour and context rather than a broad firmographic band. Handing those audiences to reps? See LeadX for B2B sales teams.
What You Get
Built around the decision you are actually making.
Exclude what you already have
Filter against existing customers and prior campaign lists before export.
Fill in the records you own
Append company and contact fields to inbound leads and existing CRM records.
Get it where the campaign runs
Exports, CRM sync, bulk files, and a REST API for repeatable audience builds.
Where It Fits
Workflows this data supports.
Audience building
Construct campaign segments from firmographic, web, and reputation attributes.
Inbound enrichment
Resolve a form fill to a full company and contact record automatically.
List hygiene
Refresh stale records and validate contact channels before send.
Channel expansion
Add verified email and mobile coverage to an existing audience.
Common Questions
Questions from marketing & lead gen teams.
What data is used for B2B lead generation?
Firmographics define the segment, contact data makes it reachable, and behavioural or public-record signals prioritise it. LeadX supplies all three, plus web presence, Google review, and BBB reputation attributes that can be used as segmentation filters.
Can I enrich inbound leads automatically?
Yes. A domain, email, or company name can be resolved to a full company record with firmographics, contacts, and reputation context through the API, so a form fill becomes a qualified record without manual research.
Can I build audiences by technology or web signals?
Yes. Website presence, technology signals, keywords, and social profiles are searchable attributes on the company record and can be combined with industry, size, and geography.
How do I keep a marketing list from going stale?
Re-run enrichment against the records you hold. Contact records carry validation signals so invalid emails and disconnected numbers can be filtered before a send, and bulk enrichment handles this at list scale.
Can LeadX data be delivered as a feed rather than a file?
Yes. Alongside exports and CRM sync, LeadX supports REST API access and enterprise bulk delivery for teams that rebuild audiences on a schedule. See API and bulk data.
Can I suppress existing customers from a segment?
Yes. Exclusion filters let you remove specific values and known accounts before export, so a campaign audience can be built net of current customers and prior touches rather than deduplicated after the fact.