Team

The people behind LeadX.

LeadX is a B2B data company. Founded in 2022, it brings company intelligence, decision-maker contacts, UCC filings, equipment ownership, and reputation signals into one connected record, delivered through the platform and APIs. It is built by a seasoned technical team with domain knowledge in equipment finance, heavy equipment, and data enrichment that works directly with the sales, lending, risk, and data teams who use it.

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John Sokol

Founder & CEO

Technical founder with eight years of collective data science and leadership experience, and an established data science authority across equipment finance, working capital, equipment dealer, and machinery manufacturing markets.

John founded LeadX in 2022, originally as a sales prospecting tool for equipment lenders, and expanded it into a broader B2B data platform bringing company, contact, filing, and equipment signals into one place. He works directly with customers on how those datasets come together in practice.

Built by the people who run the pipelines.

LeadX builds its own pipelines rather than reselling someone else’s file: company and contact records resolved to a single business entity, public filings collected from each state on that state’s own schedule, equipment ownership tied back to the operating company, and reputation signals layered on top. Because that work is done in-house, the team can answer questions about coverage, cadence, sourcing, and matching directly.

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See the platform with the team that builds it.

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