Match to a real business
A domain, name, phone, or email resolves to a single company entity rather than a fuzzy string match.
Use Case: CRM Enrichment
Fill in the records you already own.
Append firmographics, verified contact channels, filing history, and reputation signals to existing CRM records — one at a time, across a whole list, or continuously through the API.
Most CRMs are full of records nobody can act on.
A company name and a stale email is not a workable record. Enrichment resolves what you hold to a real business entity, then appends the fields that make it usable: industry and size, verified email and mobile, financing history, and reputation. Because resolution happens against one canonical company record, the same account does not arrive three times under three spellings. Learn how to sync enrichment into your CRM and run a bulk enrichment workflow.
How It Works
The steps this workflow actually takes.
Add the missing fields
Firmographics, contacts, verified email and mobile, filings, reviews, and BBB signals.
Filter before you send
Contact records carry validation signals so invalid channels can be removed pre-campaign.
Keep it in place
HubSpot, Salesforce, Zoho, Pipedrive, and Microsoft Dynamics, or the API for custom pipelines.
Where It Applies
Common variations on this workflow.
Inbound lead resolution
Turn a form fill into a full company and contact record automatically.
Database refresh
Update stale firmographics and re-validate contact channels at list scale.
Deduplication
Collapse duplicate accounts onto one resolved company entity.
Signal append
Add filing and reputation context to accounts already in pipeline.
Common Questions
CRM Enrichment questions, answered.
What is CRM data enrichment?
Adding missing or updated attributes to records you already hold: firmographics on an account, a verified email or mobile on a contact, or filing and reputation context on both. The record stays yours; enrichment fills the gaps.
Can inbound leads be enriched automatically?
Yes. A domain, email, or company name can be resolved through the API and returned as a full company and contact record, so a form fill becomes a qualified account without manual research.
Which CRMs are supported?
HubSpot, Salesforce, Zoho, Pipedrive, and Microsoft Dynamics. Teams running custom stacks or reverse-ETL use the API against the same records.
Can enrichment fix duplicate accounts?
It helps. Because records resolve to a single company entity, duplicates created by name and address variants can be collapsed onto one canonical account rather than deduplicated by string similarity. See entity resolution.
How do I know an enriched email is deliverable?
Contact records carry validation signals indicating confidence in an email or phone number, so unverified channels can be filtered out before a send rather than discovered through bounces.
Can filing data be appended to CRM accounts?
Yes. UCC filing history can be appended to existing accounts, which is how teams surface financing activity against a book they already manage.