LeadX is a company that specialises in data aggregation. Using proprietary software it enables companies
to target consumers whose behaviour will ultimately trigger a purchase, even if that purchase is in another market sector.
This is done not only by selling targeted sales leads meaning that companies can ultimately reduce
their cost per acquisition but also by providing real-time behavioural information to aid the sales process.
LeadX also acts as an introducer between potential customers and brokers/insurers using its Insurance Guys brand. The Insurance Guys receives referrals from brokers who have been unable to find insurance for potential customers allowing an introduction to be made to a more suitable broker/insurer. An Insurance Guys call centre representative gathers information from the potential customer about their needs and profile, which is entered into the bespoke system in order to 'match' the potential assured with a suitable broker or insurer.